Mission Impossible? How to Write Your Mission Statement

Make Your Mission Statement Stand Out by Following These Simple Guidelines

What Is a Mission Statement?

Every nonprofit organization must have a mission statement. It describes the purpose for which your organization exists.

Without a clear mission statement, you may drift off course. With one, you can measure every activity against it. It will keep you clear-headed and out of trouble.

A great mission statement is also a great branding tool. Use it to promote your organization and to help convey the essence of what you are all about.

Essentially, your mission is your goal--your reason for being. Try answering the question, "Why did I start this organization?" The answer will be your first try at writing your mission statement.

To carry out your mission, you will develop tactics and objectives. All of these will be part of your strategic plan. But first, pay attention to writing a clear, succinct, and inspiring mission statement. It will pay off in the end and keep you from wasting time and resources on non-essential activities.